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Unique Home Furniture, Home Decorating and Home Decoration Store
Bring In Family Sittings: If weddings are nothing but hard work and no joy for you, use an alternative that will bring in family sittings. Enclose a card that reads: "Thanks for coming to us for your senior portraits. It has been a pleasure to serve you. Here is a bonus for you. This card is worth $10 toward the purchase of a 5 x 7 portrait of your family in natural color. Here is your opportunity to provide a family portrait that will become a treasure in the years ahead. Please make your appointment by July 1. Don't throw this card away. It is worth $10 to you."
Low periods can also be filled in profitably by using invitational sittings to bring in high income segments of your public. You can do the whole bit, one at a time: environmental portraiture of groups, sweet sixteen, charm portraiture of the mature woman, leaders in industry, and on and on.
There is a lot of spin-off from this program in addition to the sale of extra prints. The photographer who does the job right will book many future wedding, family group, and individual sittings as a natural follow-up. And the promotion pays big dollars and cents because of the pent-up demand for a photograph of Mom and Dad together. This is a high level service program that will build your image in your community.
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