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Unique Home Furniture, Home Decorating and Home Decoration Store
Home Sewers: As a result of rapid accumulation of wastes from deficient sewage systems and industrial effluents, many beautiful waterways have been converted within a few decades into nauseous sewers. Lake Erie, which was once a clear and productive inland sea, is now a rank, muddy sink. Lake Michigan faces the same fate. All over the world industrial wastes are killing off game fish, and sewers are rendering beaches unusable.
Public lltilities.—By this is meant the basic city services of sewers, storm drainage, water, streets, garbage collection, and, in some cities, gas and electricity. The cost of expanding these services is an important capital item related to the uncontrolled expansion of cities. In many cities maintenance is also a serious item because of wear and tear and obsolescence. In general, however, water services usually pay a profit, as do sometimes the gas and electric services. The planner therefore is concerned principally with control of expansion and with the purpose of securing an even growth of sewers and streets without having to cross wide areas without population.
The public relations department of that same department store may contact the same commercial photographer, but this time the request will be different. The photographer will be requested to photograph a "day in the life of a great department store" or something similar. The photographer will record people shopping, sales clerks waiting on customers, home sewers in the sewing class sponsored by the store, children watching a puppet show, civic leaders meeting for lunch in the store's coffee shop, and maybe kindly old Mr. Peabody, buyer for the shoe department, who volunteers his free time helping at a home for the handicapped. The pictures are assembled into a booklet that will go to schools, the news media, and others. The pictures are meant to tell a story that, indirectly, will bring new business. There is -o hard sell and the store's products are shown incidentally, if at all.
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