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Home Thinks:

Home Thinks The very first step of all in getting started is to assemble a set of samples of your work. There is absolutely no substitute for samples, because nearly every parent when he thinks of photography in the home thinks of amateur snapshots and he fancies he can provide these for himself. Or if he thinks in terms of portraits, he envisions the old-fashioned formal picture which was a major labor for mother, child and photographer alike. Your pictures taken in the home with speed-lights, sharp and vivid and catching animated expressions on the faces of the children, will be a revelation to the parent and will capture his order when no amount of salesmanship in words would move him.

There are several reasons for starting as a specialist. In the first place, the art directors are more likely to place trust in a man who claims to be able to do one thing well than in a man who asserts that he can do everything well. Further, there is the matter of association. The ad man is more likely to think of you when he thinks of your specialty than he is to think of you when he thinks of pictures in general.


There is color, finally, in the life of Finland. One thinks of her remarkable literacy rate, often called the highest in Europe, with less than 1 per cent of her people unable to read and write. One thinks of her passion for books, claiming the world's highest per capita rate of book buying though book-hungry Iceland may well challenge this. And one thinks of the Finnish Sauna baths, where fine, strong bodies, male and female, in family groups, are steamed, scrubbed and pummeled and where prudishness simply isn't. Nudist groups don't have much success in Finland, where their propaganda is a case of coals to Newcastle!
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