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Unique Home Furniture, Home Decorating and Home Decoration Store
Patent Medicine Salesman: Howard Bearing Johnson was an undistinguished patent medicine salesman in 1925, when he borrowed $500 from a friend to swing the purchase of a small retail store in Quincy, Massachusetts. The primary feature of patent medicine stores in the 1920s was a soda fountain for mixing "medicinal" tonics and flavored syrups with carbonated water. Howard Johnson's soda fountain also served soft drinks concocted from flavored syrups, but his real love was ice cream. His store sold three flavors—vanilla, chocolate, and strawberry.
You can be your own salesman if you prefer, but there's much to be said for hiring an experienced professional salesman on a commission basis. Unless you are fortunate enough to be really good at selling, the experienced professional salesman can drum up more business for you than you can for yourself and he thereby fully earns his hire.
You needn't take the responsibility of retaining a salesman on a full-time basis, especially in the beginning. You can have an insurance man or someone else who meets the public handle your pictures as a sideline.
A reasonable commission to pay your salesman is 25 per cent of all original orders, reserving the full amount of all reorder business for yourself. If you price your pictures up in the luxury range, you might pay the salesman more, as high.
This method, which any competent amateur wishing to turn professional can adopt, is one I have experimented with and know will work. When I tested it I dealt only with strangers so that there were no friendship factors to influence the results. An insurance salesman did the selling for me and he, too, worked among strangers to keep the test sound.
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